Zero list to 46% of revenue, in one quarter.
AestheticLabs is a European peptide e-commerce brand. Like every brand in the niche, paid ads were a minefield, and when we started, there was no email list, no SMS list and no flows. This is what we built and what it did. The headline numbers below sync daily from the live Omnisend dashboard.
Every euro depended on channels they didn't own.
A growing store in a restricted category: ad accounts at permanent risk of bans, no retention program, and every returning customer arriving by luck rather than by system.
No list
Zero email contacts, zero SMS contacts. Nothing to sell to between visits.
No flows
Abandoned carts stayed abandoned. Repeat purchases happened only if customers remembered on their own.
No safety net
One platform policy change away from losing the main acquisition channel overnight.
Every flow is built on the store's own numbers.
Before writing a single email, we pulled the full order history and mapped how customers actually behave: who comes back, when, and what they buy next. The flows aren't templates; they're answers to these charts.
Who comes back
61% of customers never buy twice, and whoever makes it to order two keeps getting more loyal. The After First Order flow exists to attack exactly that gap.
When they come back
Median: 23 daysThe first reminder lands on day 12, before most have decided, and win-back waits until day 60, when almost nobody comes back on their own.
What the second order looks like
73% add something new on their second order, so the flow walks them through the range instead of just pushing a reorder.
What a returning customer is worth
Every product has its own reorder clock, so reminders are timed per product, not on a generic schedule.
One quarter, step by step.
Launch from zero
Seven lifecycle flows, popup capture and the first campaigns go live on Omnisend. The email list starts at exactly zero contacts.
The list starts paying
Campaign cadence settles at 3 to 4 sends a week with subject line testing on every send. Email crosses 40% of store revenue inside the first 30 days.
SMS joins, flows get rebuilt
SMS opt-in capture and the first text campaigns launch. Cart, checkout and browse flows are rebuilt as V2 versions based on A/B data from month one.
Compounding
Post-purchase and win-back cycles start maturing. The channels hold roughly half of store revenue while both lists keep growing daily.
A few numbers from inside the program.
“Since they joined us, we've seen a clear improvement in customer retention and repeat orders. VLX has become an important part of our team, and I would happily recommend them to other businesses.”
Asali Ehab · AestheticLabs.eu
Want this for your store?
Same system, your brand. You don't pay until email and SMS hit 30% of your revenue, and we get there within 30 days of launch.